Describe, analyze, interpret, evaluate
Take a look at what you’re looking at. What does it look like, literally? What are you seeing? What stands out to you? What is getting your attention?
Example: I’m seeing a lot of pink.
After describing what you see, take a step back and consider how it’s impacting the design
Example: I’m seeing a lot of pink objects which is making the design feel chaotic.
What do you think the designer’s intentions were with this project? This is a good time to ask questions to get more information.
Example: Does this project speak to your interest in memory?
With the information you have, consider if the design is successful. Consider if parts of it are clearer than others. Provide ideas on what might help, or other possible outlets for exploration.
Additionally, this is a good opportunity to be a bit more critical. Is this memorable? Yes? No? Why not?
Example: This was not effective because the pink forms are distracting and hard to relate to.
Inspired from Lauren McCarthy’s presentation at The School for Poetic Computation’s Learning to Teach, Teaching to Learn seminar.